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Playbook for Strategic Foresight and Innovation
Welcome to a how-to guide to innovation. Whether innovation means finding the next market, describing the future customer, or developing an amazing team who can reliably take new visions to new markets, the Playbook for Strategic Foresight and Innovation addresses two essential topics:
How to create a radical idea that becomes a new business, product, or service
How to build an organization that supports the ongoing development of radical ideas
In 264 full-color pages, this playbook is packed with multiple methods and techniques, step-by-step instructions, tips, examples, case studies, and more. All the material in the playbook is designed to be practical and straightforward for the self-guided learner. Those looking for quick solutions can start anywhere. Those looking to build an integrated and repeatable practice will want to start at the beginning to understand the broader framework.